Project Details
Client: Sidreh Lakiya weaving
Date: June 5, 2014
Brief
Deliverables
1. Value creation
The rugs are of great quality and meticulously weaved following a tradition that goes back hundreds, if not thousands of years.
2. online presence
Having a website would strenghen the brand & make the rugs much more accessible for international buyers.
3. EU funding
To speed up the socio-economic growth in the bedouin community, we found interested partners and wrote a draft EU funding proposal, which is currently being developed further by our partners.
Value creation
Making one LAKIYA rug is very labor intensive and takes anywhere from a few days to several weeks of weaving to complete. We realised that showing how much work really goes into weaving a LAKIYA rug is important for justifying its price, so we proposed to label the rugs with basic information and that every rug should also be sold with a certificate of authenticity.
Online presence
EU Funding proposal
To speed up the socio-economic growth in the bedouin community, we found interested partners and wrote a draft EU funding proposal, which is currently being developed further by our partners.
The proposal is focused around re-introducing natural dyes in the weaving process. Bedouins stopped using natural dyes in the 70’s and started buying synthetic dyes from the United Kingdom. Re-introducing natural dyes would create a sustainable system involving more people in a closed loop process. The plants that produce the dyes will be grown locally and in this process different competences will be required, generating a significant number of new job opportunities.
This proposal aim to:
- Create new job opportunities based on gender equality in order to benefit the whole community of Lakiya.
- Promote Lakiya and the Negev for the know-how in weaving
- Add value to the woven product as it will be created exactly according to the Bedouin cultural heritage by using natural dyes
- Encourage Israeli-Arab cooperation across Israel
